Web Content Editing Example

Below is an example of converting rather lengthy client-supplied text to web-appropriate content while delivering the same message with half the words. Scroll for before and after versions of Strategic Clarity Home Page (used with client’s permission).

Here is what the client submitted as the content for their Home Page:

Strategic Clarity, Inc.™
In today’s global economy, companies are interested in capabilities to drive value, to minimize total cost, and to gain access to customers. As Jack Welch, former CEO of GE, states, “if you think you can go it alone in today's global economy, you are highly mistaken". What Mr. Welch is talking about is that companies manage portfolios of capabilities to maintain their competitive edge at any particular time. Some of these capabilities will be developed internally and others will be obtained from the outside by either merger and acquisition or partnering. If you do not have the time to develop or purchase needed capabilities, then partner with a company that can provide them.

This is the reality of doing business today. The top 500 global companies average 60 major strategic alliances each and Microsoft forms two partnerships per day. However, more than half the alliances formed each year by U.S. companies fail. This means that:

Some companies manage partnerships better than others which is reflected by their higher rate of success and double rates of return on investment;
These successful companies understand that the work continues after the partnership agreement is signed and they use “best practices” to improve on their success; and,
In today’s business environment, your ability to manage partnerships effectively can become a competitive advantage.

Strategic Clarity, Inc. offers services to improve your partnering success rate and return on investment. Our services are based on two premises. First, any activities considered strategic are undertaken by companies to gain market dominance. Second, for your partnering strategies to be clear they should be linked to your overall business goals. Following this line of thought, companies form strategic partnerships to obtain technology or market capabilities to overwhelm their competition. Any other types of relationships are tactical in nature. The confusion between strategic and tactical programs and not connecting partnering strategies to overall corporate goals are the leading causes of partner failure.

Forming and managing partnerships is not rocket science. To succeed, it just takes good planning and execution. Strategic Clarity, Inc.?, with 15 years of partnering experience, can help you get started or to give you and extra hand in managing your programs.

Here is the web content I created from the client’s lengthy text.

Results-Oriented Consulting For Strategic Partnerships

Strategic Clarity, Inc.

“If you think you can go it alone in today's global economy, you are highly mistaken.”
— Jack Welch, former CEO of General Electric

The top 500 global companies average 60 major strategic alliances each.
In today’s economy, companies must manage portfolios of capabilities to maintain a competitive edge.
Some capabilities will be developed internally; others will be obtained by merger, acquisition or partnering.
If you don’t have time or resources to develop or purchase needed capabilities,
you will need to partner with a company that can provide them.

Although strategic alliances are critical to a company’s success,
more than half the alliances formed each year by U.S. companies fail.

Forming And Managing Partnerships Is A Specialized Skill
Requiring Experience, Planning, and Precision Execution.
The luxury of “learning as you go” is a thing of the past.

Strategic Clarity Has Over 15 Years’ Experience
Helping Companies with Their Partnering Strategies

Let Strategic Clarity’s partnering methodologies
fuel your company’s climb up the partnering success curve.

Strategic Clarity, Inc.
Partnering Success


303-871-0460